Informed, piqued, challenged

But not entertained.

Not fully. Not in the robust sense of being entertained, of enjoying entertainment.

To what am I referring? To everything you will read on the web during the day; during your arduous slog through your social, business and informational treading of life’s daily data toil.

Like this post for instance. I don’t overtly wish to entertain you. I do intend to swipe at your subconscious; bat around your interests; toy with your beliefs, assumptions and predilections. But I’m not setting out here to entertain you. I’d rather stick a wet finger in your ear.

And that’s what all the web, during the day, during my reading of news and articles and tidbits, should do. Inform me. Fill me with awe and admiration of the data you’ve compiled and arranged and elucidated — upon the behalf of your argument.

But don’t spend hundreds of words poetically couching your argument in narrative. I don’t want to be intentionally entertained by you while you write to me about the genome, or Mars, or why bluefin tuna are dying out, or how hard it is to build a Javascript library that lasts the tests of time.

No. Just give me the facts, ma’am! Don’t try to be a story teller. Just get to the bloody point.

I will get my expanded narrative entertainment reading what are presented and acknowledged to be actual entertainment focused articles, stories and novels. When I want to be entertained through the written word I’ll pick up a novel.

Therefore, if information transmission is the primary intent of your writing (and most daily web writing is these days) — don’t fluff it up. Don’t beautify it.

Like I tell the doctor with bad news, “Just give it to me straight.”


2 responses to “Informed, piqued, challenged

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