A small town newspaper, with one reporter, one editor, one distribution manager, one advertising manger and one printer (all of whom are the same person) produces one edition per day.
The ONLY people who read this edition are the OTHER small town newspapers (those that also have a single reporter, editor, etc. all of whom are also a single person).
Imagine a network of small town newspapers that are read ONLY by other small town newspapers.
Does that strike you as strange? This is blogging.
Wouldn’t you, as a small town news/editor producer, want to have your paper read by other folks besides the editor of just the next-town-over newspaper? I would think that as a custom content provider you’d want to infiltrate other markets that are NOT just small town newspapers, right?
Something’s wrong here. It’s like were all just piranha (some small, some huge) all swimming in the same stretch of river. All feeding off of each other. What sense is that?
Why would I care that what I write is read by the next-town-over’s sole reporter/editor? Their town’s people ain’t gonna buy a copy of MY paper. (Nor will they actually by a copy of that editor’s paper…)
Blogging, as it turns out, is this incestuous, internally facing universe of people, writing, not for the world, not to be read by the “public”, but to be read by other bloggers — other small town newspaper reporters.
That seems like a broken model to me.