Are we the same?
Of course not. So, why would my preferences have any influence over your choices in life? They shouldn’t. Unless of course, we’ve established some sort of commonality between us.
When we see this somewhere on the web:
We think to ourselves, “hey, it must be good!” right? But, who are those people who liked that thing, whatever it might be (book, movie, electronic device, candy bar, restaurant, car, etc.) Are they like you or like me? Doubtful. What if everybody who really liked “X” were all penthouse-owing, world-tripping, elitist oligarchs, a bunch of self-declared aristocrats? Or what if they were all children in an Icelandic grade school? How much do you have in common with either of these? (You might, I don’t know, but that’s not the point. Or rather, that IS the point.)
Or what if you see some sad item for review with no stars. Some poor, dejected thing which nobody liked, everybody hated:
Again, who were these people to have rejected, outright, the efforts of whomever created or offered this item for review? Maybe it was wicked great, but reviewed by a whole slew of folks who had NOTHING in common with the creator. Nor did they have ANYTHING in common with you. Maybe YOU would love whatever that thing is.
And maybe you’d HATE that thing the kids in the Iceland school loved.
My point here is that reviews are treated as omniscient, but in reality they should be treated, organized in such a way that when you examine a reviewed item you see the reviews of ONLY those people who are as similar to you as contextually possible.
Who are these people? See, that’s the problem. That’s the golden prize at the end of all of this sociality. If you had a tribe of cultivated, curated people around you, people who held similar tastes in a high percentage of topics and ideals, you could trust those people’s reviews, their opinions would come much closer to yours.
This is what’s missing from facebook, twitter, google, linkedin, instagram, snapchat, et al. These “friends” or associates you have gathered in your time online, they do NOT represent a reflection of you. They’re a hodgepodge of people you’ve collected over time with vastly disparate views and morals, likes and dislikes.
Five stars? Zero stars? They mean nothing without knowing WHO rated them; without knowing if those people were anything like you.
Solve this problem, and you create a truly successful social experience.